Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium. Digital marketing’s development
since the 1990s and 2000s has changed the way brands and businesses use
technology for marketing. As digital platforms are increasingly incorporated into
marketing plans and everyday life, and as people use digital devices instead of
visiting physical shops, digital marketing campaigns are becoming more
prevalent and efficient. This paper mainly focuses on conceptual understanding
of digital marketing, how digital marketing helps today’s business and some
cases in the form of examples.
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